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By Susan Bregman (Ed.), Kari Edison Watkins (Ed.)

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Then we have a central WSDOT account that one of the communications staff in the headquarters building manages. Often it’s me, but there are several other people I pass it on to if I’m not here. Several communications people in the Seattle traffic management center monitor a Twitter account and a couple of people cover the account for the Vancouver office. so it’s spread out within the agency. Is there any centralized oversight of content or message? The joke I say is that we’re always one tweet away from being fired.

SimpliFlying, May 19. com/2011/ top-10-airports-on-social-media-case-studies-of-the-airports-best-at-driving-engagement/ Ross, W. 2012. Justin Timberlake revives MySpace and the Internet reels. The Daily Beast. html (accessed October 1, 2012). Schultz, D. 2011. C. bike share membership overnight. Transportation Nation. http://transportationnation. org/2011/04/22/online-coupon-aides-in-d-cbikeshares-dramatic-ascent/ (accessed April 23, 2011). SilkRoad. 2012. Social Media & Workplace Collaboration: 2012 Latest Practices, Key Findings, Hot Topics.

There were some Canada geese on the road and a patrol had two cars trying to guide the geese off the roadway because they could cause an accident. We took video footage of that and put it on YouTube. And that went international. That’s the first time I had to Google Translate Croatian and Brazilian comments on the YouTube site. We had the teddy bear rescue which was on Good Morning America and Diane Sawyer. But that iOS6 story recently went at least national. It was covered by the tech audience and retweeted over 600 times.

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