By Marcia Passos Duffy
This booklet tells readers what they should understand to begin up and thrive in a freelancing enterprise, in any profession or undefined. From studying to control some time in an unstructured atmosphere to getting consumers to pay on overdue invoices to writing a marketing strategy and securing a company license and assembly executive necessities.
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Additional resources for Be Your Own Boss (WetFeet Insider Guide)
Every business can benefit from a plan—even a one-person freelance operation. Just the process of making your plan will organize your thoughts and help you focus, both keys to success in the freelance world. 58 Be Your Own Boss Be for e You Hang Out Your Sh ing le Designate Space and Time Do you have a space in which to work? It doesn’t have to be elaborate (at least at first). It just needs to be quiet and away from the hubbub of the household traffic. Carve out a space (not on the kitchen table or on your bed) for a desk, computer, printer, and phone.
Opportunities for freelance public relations consultants are also growing as companies are increasingly dissolving their in-house PR staff and outsourcing that work to contractors. There will be an increased need for writers with an expertise in specialty areas, such as law, medicine, technology, science, and economics. Technical writers are also in luck in this rapidly changing high-tech climate with a greater need for writers to churn out user guides, instructional manuals, and training material.
Market potential: What is the need for your type of business? Who are your competitors? No need to go to a marketing firm for this information. You can dig up quite a lot of it from your local chamber of commerce or through Web searching. Another good way to gather this data is to present your freelance idea to an informal group of friends or colleagues and ask for feedback. 7. Marketing plan: What is your marketing strategy? How do you plan to get the word out about your business? Brochures? Press releases?